Our Team

The AFS Brokers team has over 10 year of experience in the industry and are here to help you through every step of the process. Find out more about each team member below. 


Owner & Director

Elliott started as a Business Broker in 2013 and in that time has worked alongside many of the worlds biggest fitness brands to assist in the sale of their businesses.

He has a focus on helping get deals done in an open and transparent manner and understands the importance of not just working for the vendor but being there to assist the buyer’s side of a business transaction to get a deal done.

Passionate about health and fitness which consumes much of his spare time, outside of AFS Elliott can usually be found on a golf course or in a gym.

Headshot of Mark Richardson

Business Broker

A 25-year veteran of the fitness industry in Australia and the US, Mark has climbed the ranks from stand-alone Personal Trainer to the Global Performance Director for F45 Training.

Mark has run numerous highly successful Personal and Group Training studios and coached owners to either turn around their business or grow it from good too great.

As a current F45 studio owner and the founder and director of a global consulting company, Mark has spent the past 5 years helping fitness professionals successfully build their business.

Mark has brought his operational and sales skills to the world of Business Broking to assist owners to maximise their investment when they are ready to sell.

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